Studies show that teens overestimate how many of their peers are drinking and using drugs. Social norms programs focus on changing people’s commonly held, erroneous beliefs and perceptions about peer norms. This innovative, science-based approach to health promotion has a demonstrated track record of changing perceptions, attitudes, and behaviors in a variety of target groups and on an increasingly broad range of issues. The social norms approach to prevention emerged as a way of explaining and shaping human behavior based upon the powerful role of perceptions. Contact us for local data.
This project aims to reach those individuals over age 21 who legally purchase alcohol and provide it to a minor, a significant concern during graduation season. The project consists of youth-designed stickers being adhered to multi-packs of alcoholic beverages (beer, alco-pops, etc) in participating retail stores. A team of youth, accompanied by an adult chaperone, will visit each store at a time of mutual convenience during the scheduled project dates to place the stickers on beer, alco-pops, and other appropriate alcoholic beverages.
After Prom Parties
The two most frightening times of the school year for principals and staff are prom and graduation. In an effort to provide a tragedy-free prom and graduation season, schools, parents and communities across the country are joining forces to provide alcohol- and drug-free "All Night Parties" for their students as a safe alternative to the usual drinking and driving from party to party that takes place.